Project X (2012)

Project X poster
Theatrical Performance
Domestic Box Office $54,731,865Details
International Box Office $48,296,323Details
Worldwide Box Office $103,028,188
Home Market Performance
Est. Domestic DVD Sales $17,344,347 Details
Est. Domestic Blu-ray Sales $5,975,729 Details
Total Est. Domestic Video Sales $23,320,076
Further financial details...

Synopsis

Another teen party flick.

Metrics

Opening Weekend:$21,051,363 (38.5% of total gross)
Legs:2.60 (domestic box office/biggest weekend)
Domestic Share:53.1% (domestic box office/worldwide)
Production Budget:$12,000,000 (worldwide box office is 8.6 times production budget)
Theater counts:3,055 opening theaters/3,055 max. theaters, 4.3 weeks average run per theater
Infl. Adj. Dom. BO $74,121,792

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,708 $54,731,865
All Time International Box Office (Rank 2,001-2,100) 2,060 $48,296,323
All Time Worldwide Box Office (Rank 1,701-1,800) 1,789 $103,028,188
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 317 $54,731,865
All Time International Box Office for Comedy Movies (Rank 201-300) 251 $48,296,323
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 249 $103,028,188
All Time Domestic Box Office for R Movies (Rank 401-500) 480 $54,731,865
All Time International Box Office for R Movies (Rank 501-600) 501 $48,296,323
All Time Worldwide Box Office for R Movies (Rank 401-500) 469 $103,028,188

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: March 2nd, 2012 (Wide) by Warner Bros.
International Releases: March 1st, 2012 (Wide) (Australia)
April 27th, 2023 (Limited) (Australia)
Video Release: June 19th, 2012 by Warner Home Video
MPAA Rating: R for crude and sexual content throughout, nudity, drugs, drinking, pervasive language, reckless behavior and mayhem - all involving teens.
(Rating bulletin 2193, 10/12/2011)
R or violence, sexual content and pervasive language.
(Rating bulletin 2221, 5/4/2012)
Running Time: 87 minutes
Franchise: Project X
Comparisons: vs. 21 and Over
Create your own comparison chart…
Keywords: Epilogue, Parties Gone Wild, Filmed By a Character, Loss Of Virginity, Black Out Drunk, Inspired by a True Story, Found Footage, Farcical / Slapstick Comedy, Narcotics, Dwarfism
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Silver Pictures, Green Hat Films
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,708 $54,731,865
All Time Domestic Inflation Adjusted Box Office (Rank 2,201-2,300) 2,289 $74,121,792
All Time Domestic Non-Sequel Box Office (Rank 1,201-1,300) 1,286 $54,731,865
Top 2012 Movies at the Domestic Box Office 59 $54,731,865
All Time Domestic Box Office for Original Screenplay Movies (Rank 701-800) 783 $54,731,865
All Time Domestic Box Office for Live Action Movies (Rank 1,301-1,400) 1,373 $54,731,865
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 701-800) 772 $54,731,865
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 317 $54,731,865
All Time Domestic Box Office for R Movies (Rank 401-500) 480 $54,731,865
All Time Domestic Box Office for Warner Bros. Movies (Rank 201-300) 281 $54,731,865

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 2, 2012 2 $21,051,363   3,055 $6,891   $21,051,363 1
Mar 9, 2012 3 $11,142,103 -47% 3,055 $3,647   $39,717,098 2
Mar 16, 2012 4 $4,044,159 -64% 2,922 $1,384   $48,170,005 3
Mar 23, 2012 7 $1,931,336 -52% 2,065 $935   $51,733,484 4
Mar 30, 2012 11 $807,236 -58% 903 $894   $53,354,012 5
Apr 6, 2012 16 $326,490 -60% 444 $735   $54,061,268 6
Apr 13, 2012 35 $101,208 -69% 145 $698   $54,331,243 7
Apr 20, 2012 33 $127,445 +26% 258 $494   $54,493,977 8
Apr 27, 2012 40 $78,168 -39% 155 $504   $54,637,007 9
May 4, 2012 53 $30,051 -62% 72 $417   $54,697,621 10
May 11, 2012 67 $12,412 -59% 72 $172   $54,724,272 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 1, 2012 P $1,200,000     0     $1,200,000  
Mar 2, 2012 2 $8,125,879     3,055 $2,660   $8,125,879 1
Mar 3, 2012 2 $7,627,045 -6%   3,055 $2,497   $15,752,924 2
Mar 4, 2012 2 $5,298,439 -31%   3,055 $1,734   $21,051,363 3
Mar 5, 2012 2 $2,119,213 -60%   3,055 $694   $23,170,576 4
Mar 6, 2012 2 $2,235,158 +5%   3,055 $732   $25,405,734 5
Mar 7, 2012 2 $1,565,997 -30%   3,055 $513   $26,971,731 6
Mar 8, 2012 2 $1,603,264 +2%   3,055 $525   $28,574,995 7
Mar 9, 2012 3 $3,988,342 +149% -51% 3,055 $1,306   $32,563,337 8
Mar 10, 2012 3 $4,429,264 +11% -42% 3,055 $1,450   $36,992,601 9
Mar 11, 2012 3 $2,724,497 -38% -49% 3,055 $892   $39,717,098 10
Mar 12, 2012 3 $1,188,192 -56% -44% 3,055 $389   $40,905,290 11
Mar 13, 2012 3 $1,312,060 +10% -41% 3,055 $429   $42,217,350 12
Mar 14, 2012 3 $941,131 -28% -40% 3,055 $308   $43,158,481 13
Mar 15, 2012 3 $967,365 +3% -40% 3,055 $317   $44,125,846 14
Mar 16, 2012 4 $1,545,145 +60% -61% 2,922 $529   $45,670,991 15
Mar 17, 2012 6 $1,484,686 -4% -66% 2,922 $508   $47,155,677 16
Mar 18, 2012 5 $1,014,328 -32% -63% 2,922 $347   $48,170,005 17
Mar 19, 2012 4 $417,313 -59% -65% 2,922 $143   $48,587,318 18
Mar 20, 2012 4 $504,493 +21% -62% 2,922 $173   $49,091,811 19
Mar 21, 2012 4 $372,236 -26% -60% 2,922 $127   $49,464,047 20
Mar 22, 2012 4 $338,101 -9% -65% 2,922 $116   $49,802,148 21
Mar 23, 2012 5 $632,136 +87% -59% 2,065 $306   $50,434,284 22
Mar 24, 2012 7 $809,350 +28% -45% 2,065 $392   $51,243,634 23
Mar 25, 2012 7 $489,850 -39% -52% 2,065 $237   $51,733,484 24
Mar 26, 2012 5 $203,124 -59% -51% 2,065 $98   $51,936,608 25
Mar 27, 2012 5 $237,449 +17% -53% 2,065 $115   $52,174,057 26
Mar 28, 2012 6 $181,375 -24% -51% 2,065 $88   $52,355,432 27
Mar 29, 2012 6 $191,344 +5% -43% 2,065 $93   $52,546,776 28
Mar 30, 2012 9 $268,013 +40% -58% 903 $297   $52,814,789 29
Mar 31, 2012 12 $336,406 +26% -58% 903 $373   $53,151,195 30
Apr 1, 2012 11 $202,817 -40% -59% 903 $225   $53,354,012 31
Apr 2, 2012 10 $88,472 -56% -56% 903 $98   $53,442,484 32
Apr 3, 2012 11 $106,499 +20% -55% 903 $118   $53,548,983 33
Apr 4, 2012 12 $81,418 -24% -55% 903 $90   $53,630,401 34
Apr 5, 2012 12 $104,377 +28% -45% 903 $116   $53,734,778 35
Apr 6, 2012 - $121,930 +17% -55% 444 $275   $53,856,708 36
Apr 7, 2012 - $122,123 n/c -64% 444 $275   $53,978,831 37
Apr 8, 2012 - $82,437 -32% -59% 444 $186   $54,061,268 38
Apr 9, 2012 - $46,558 -44% -47% 444 $105   $54,107,826 39
Apr 10, 2012 - $46,438 n/c -56% 444 $105   $54,154,264 40
Apr 11, 2012 - $39,503 -15% -51% 444 $89   $54,193,767 41
Apr 12, 2012 - $36,268 -8% -65% 444 $82   $54,230,035 42
Apr 13, 2012 - $34,366 -5% -72% 145 $237   $54,264,401 43
Apr 14, 2012 - $45,736 +33% -63% 145 $315   $54,310,137 44
Apr 15, 2012 - $21,106 -54% -74% 145 $146   $54,331,243 45
Apr 16, 2012 - $8,426 -60% -82% 145 $58   $54,339,669 46
Apr 17, 2012 - $11,538 +37% -75% 145 $80   $54,351,207 47
Apr 18, 2012 - $8,042 -30% -80% 145 $55   $54,359,249 48
Apr 19, 2012 - $7,283 -9% -80% 145 $50   $54,366,532 49
Apr 20, 2012 - $37,335 +413% +9% 258 $145   $54,403,867 50
Apr 21, 2012 - $51,210 +37% +12% 258 $198   $54,455,077 51
Apr 22, 2012 - $38,900 -24% +84% 258 $151   $54,493,977 52
Apr 23, 2012 - $15,527 -60% +84% 258 $60   $54,509,504 53
Apr 24, 2012 - $17,911 +15% +55% 258 $69   $54,527,415 54
Apr 25, 2012 - $15,841 -12% +97% 258 $61   $54,543,256 55
Apr 26, 2012 - $15,583 -2% +114% 258 $60   $54,558,839 56
Apr 27, 2012 - $24,207 +55% -35% 155 $156   $54,583,046 57
Apr 28, 2012 - $32,753 +35% -36% 155 $211   $54,615,799 58
Apr 29, 2012 - $21,208 -35% -45% 155 $137   $54,637,007 59
Apr 30, 2012 - $8,020 -62% -48% 155 $52   $54,645,027 60
May 1, 2012 - $8,171 +2% -54% 155 $53   $54,653,198 61
May 2, 2012 - $7,254 -11% -54% 155 $47   $54,660,452 62
May 3, 2012 - $7,118 -2% -54% 155 $46   $54,667,570 63
May 4, 2012 - $9,142 +28% -62% 72 $127   $54,676,712 64
May 5, 2012 - $12,569 +37% -62% 72 $175   $54,689,281 65
May 6, 2012 - $8,340 -34% -61% 72 $116   $54,697,621 66
May 7, 2012 - $3,737 -55% -53% 72 $52   $54,701,358 67
May 8, 2012 - $3,588 -4% -56% 72 $50   $54,704,946 68
May 9, 2012 - $3,423 -5% -53% 72 $48   $54,708,369 69
May 10, 2012 - $3,491 +2% -51% 72 $48   $54,711,860 70
May 11, 2012 - $3,933 +13% -57% 72 $55   $54,715,793 71
May 12, 2012 - $4,605 +17% -63% 72 $64   $54,720,398 72
May 13, 2012 - $3,874 -16% -54% 72 $54   $54,724,272 73
May 14, 2012 - $2,041 -47% -45% 40 $51   $54,726,313 74
May 15, 2012 - $1,960 -4% -45% 40 $49   $54,728,273 75
May 16, 2012 - $1,823 -7% -47% 40 $46   $54,730,096 76
May 17, 2012 - $1,769 -3% -49% 40 $44   $54,731,865 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 2, 2012 2 $28,574,995   3,055 $9,354   $28,574,995 1
Mar 9, 2012 3 $15,550,851 -46% 3,055 $5,090   $44,125,846 2
Mar 16, 2012 4 $5,676,302 -63% 2,922 $1,943   $49,802,148 3
Mar 23, 2012 6 $2,744,628 -52% 2,065 $1,329   $52,546,776 4
Mar 30, 2012 12 $1,188,002 -57% 903 $1,316   $53,734,778 5
Apr 6, 2012 16 $495,257 -58% 444 $1,115   $54,230,035 6
Apr 13, 2012 37 $136,497 -72% 145 $941   $54,366,532 7
Apr 20, 2012 31 $192,307 +41% 258 $745   $54,558,839 8
Apr 27, 2012 40 $108,731 -43% 155 $701   $54,667,570 9
May 4, 2012 51 $44,290 -59% 72 $615   $54,711,860 10
May 11, 2012 65 $20,005 -55% 40 $500   $54,731,865 11

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 3/1/2012 $0 0 1 1 $2,924,129 5/1/2023
 
Rest of World $45,372,194
 
International Total$48,296,323 5/1/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,001-2,100) 2,060 $48,296,323
All Time International Non-Sequel Box Office (Rank 1,501-1,600) 1,542 $48,296,323
Top 2012 Movies at the International Box Office 86 $48,296,323
All Time International Box Office for Original Screenplay Movies (Rank 901-1,000) 969 $48,296,323
All Time International Box Office for Live Action Movies (Rank 1,601-1,700) 1,619 $48,296,323
All Time International Box Office for Contemporary Fiction Movies (Rank 901-1,000) 908 $48,296,323
All Time International Box Office for Comedy Movies (Rank 201-300) 251 $48,296,323
All Time International Box Office for R Movies (Rank 501-600) 501 $48,296,323
All Time International Box Office for Warner Bros. Movies (Rank 201-300) 273 $48,296,323

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,701-1,800) 1,789 $103,028,188
All Time Worldwide Non-Sequel Box Office (Rank 1,301-1,400) 1,311 $103,028,188
Top 2012 Movies at the Worldwide Box Office 71 $103,028,188
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 830 $103,028,188
All Time Worldwide Box Office for Live Action Movies (Rank 1,401-1,500) 1,409 $103,028,188
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 701-800) 776 $103,028,188
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 249 $103,028,188
All Time Worldwide Box Office for R Movies (Rank 401-500) 469 $103,028,188
All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) 274 $103,028,188

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 24, 20122401,204 401,204$5,973,928$5,973,9281
Jul 1, 20126134,230-67% 535,434$2,004,054$7,977,9822
Jul 8, 2012695,687-29% 631,121$1,419,038$9,397,0203
Jul 15, 2012972,919-24% 704,040$1,118,577$10,515,5974
Jul 22, 20121642,939-41% 746,979$677,148$11,192,7455
Jul 29, 20121457,502+34% 804,481$913,707$12,106,4526
Aug 5, 20121544,835-22% 849,316$717,808$12,824,2607
Aug 12, 20122023,166-48% 872,482$366,949$13,191,2098
Aug 19, 20122024,154+4% 896,636$246,371$13,437,5809
Aug 26, 20122026,287+9% 922,923$412,180$13,849,76010
Sep 2, 20122322,238-15% 945,161$401,174$14,250,93411
Nov 25, 201224112,756 1,128,545$674,281$16,173,56223

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 24, 20122105,078 105,078$2,455,668$2,455,6681
Jul 1, 2012627,821-74% 132,899$639,610$3,095,2782
Jul 8, 2012828,312+2% 161,211$472,814$3,568,0923
Jul 15, 20121414,606-48% 175,817$332,146$3,900,2384
Aug 19, 20121312,436 201,338$186,413$4,282,7919
Nov 25, 20121497,188 303,003$1,321,760$5,665,43523

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Thomas Mann    Thomas
Oliver Cooper    Costa
Jonathan Brown    JB

Supporting Cast

Dax Flame    Dax
Kirby Bliss Blanton    Kirby
Brady Hender    Everett
Nick Nervies    Tyler
Alexis Knapp    Alexis
Miles Teller    Miles
Peter Mackenzie    Dad
Caitlin Dulany    Mom
Rob Evors    Rob
Rick Shapiro    T-Rick
Martin Klebba    Angry Little Person
Pete Gardner    Older Guy
Nichole Bloom    JB's Girl
Sam Lant    Freshman Party Crasher
Henry Michaelson    Freshman Party Crasher
Brendan Miller    Brendan
Brent Tarnol    Locker Room Guy
Kyle Kwasnick    Locker Room Guy
David Sanchez    High School Student
Ayyde Vargas    High School Student
Chelsea Carbaugh-Rutland    High School Student
Zach Lasry    High School Student
Michael C. Stretton    High School Student
Allan Chanes    High School Student
Holden Morse    High School Student
Raz Mataz    Party Goer
Briana Mari Wilde    Party Goer
Jarod Einsohn    Party Goer
Chet Hanks    Party Goer
Julian Evens    Party Goer
Jesse Marco    DJ
Chic Daniel    Police Officer
Kevin Dunigan    Police Officer
Colleen Flynn    Mrs. Stillson
Sophia Santi    Hispanic Neighbor
Jodi Harris    Older Guy's Wife
Frank Buckley    Channel 6 Reporter
Serene Branson    Channel 8 Reporter
Robb Reesman    Police Captain
Kevin Ryder    Kevin
Bean Baxter    Bean
Ciara Hanna (Uncredited)*    Ecstasy Girl

Cameos

Big Boy    Himself
Jimmy Kimmel    Himself
Jillian Barberie    Herself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Nima Nourizadeh    Director
Matt Drake    Screenwriter
Michael Bacall    Screenwriter
Michael Bacall    Story Creator
Todd Phillips    Producer
Joel Silver    Executive Producer
Scott Budnick    Executive Producer
Andrew Rona    Executive Producer
Alex Heineman    Executive Producer
Marty P. Ewing    Executive Producer
Ken Seng    Cinematographer
Bill Brzeski    Production Designer
Jeff Groth    Editor
Juel Bestrop    Casting Director
Seth Yanklewitz    Casting Director
Alison McCosh    Costume Designer
Gabe Hilfer    Music Supervisor
Desma Murphy    Art Director
Lisa Sessions Morgan    Set Decorator
Coleman Metts    Sound Mixer
Mark Larry    Supervising Sound Editor
Joe Henke    Visual Effects Supervisor
Tom Ozanich    Re-recording Mixer
Brad Sherman    Re-recording Mixer
Scott Forbes    Special Effects Coordinator
Allan Graf    Stunt Coordinator
Michael Neumann    Assistant Director
Martin Klebba    Stunts

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: New Releases Lose to the Game

July 4th, 2012

There were four new releases to reach the top ten on the Blu-ray sales chart this week, but none of them were able to unseat Sherlock Holmes: A Game of Shadows. That film remained in first place with 444,000 units / $11.08 million for the week lifting its totals to 1.90 million units / $44.59 million after two. More...

DVD Sales: Shadows Linger On Top

July 4th, 2012

None of the new releases were able to overtake Sherlock Holmes: A Game of Shadows for top spot on the DVD sales chart. It repeated in first place with 497,000 units / $7.44 million for the week giving it totals of 1.75 million units / $26.14 million after two. It is already the fifth best selling DVD released in 2012. More...

Blu-ray Sales: Shadows Brighten Blu-ray

June 27th, 2012

It was a nearly record-breaking week on the Blu-ray sales chart this week, which is very strange for this time of year. Granted, we had the last of the winter blockbusters, Sherlock Holmes: A Game of Shadows, leading the new releases, but it was still better than expected. That film sold 1.77 million units generating $40.71 million for a for an opening week Blu-ray share of 54%. More...

DVD and Blu-ray Releases for June 19th, 2012

June 18th, 2012

There are a trio of wide releases coming out on the home market this weekend; however, two of them were box office bombs, while the only one that did reasonably well at the box office was absolutely eviscerated by critics. Project X will likely be the best selling new release of the week, but that's not a good sign, as it made just over $50 million in theaters. Additionally, according to Amazon.com, the top ten best selling new releases include a trio of catalogue titles making their Blu-ray debut. We are not talking about classics that are finally making the leap to high definition. We are talking about films like Newsies, which earned less than $3 million during its original theatrical run. As for potential Pick of the Week winners, there were a few contenders. Jeff, Who Lives At Home is an excellent film, but the DVD and the Blu-ray have absolutely no extras. Wilfred: Season One could be a winner, but I didn't get a chance to see the show when it first aired, and the DVD / Blu-ray is late. The screener is also late for Louie: Season Two, but at least I've seen season one and the DVD or Blu-ray is the best bet for Pick of the Week. More...

Weekend Wrap-Up: Box Office is Stuffed

March 26th, 2012

The buzz surrounding The Hunger Games became nearly deafening by the time it opened. There were some concerns that the film couldn't possible live up to the hype. However, not only did it live up to the hype, it crushed expectations and set records. Overall the box office pulled in $214 million, which is the ninth best combined weekend total and the best non-Holiday season weekend (Summer blockbuster season and the Thanksgiving to New Years holiday run). This was 93% higher than last weekend and 76% higher than the same weekend last year. Needless to say, 2012 stretched its lead over 2011, and it now sits 19% ahead of last year's pace at $2.41 billion to $2.02 billion. This is behind 2010's running tally of $2.69 billion, but ahead of 2009, which had $2.38 billion at this point of the year, so while we are not quite on a record-breaking pace, it has been a very good year so far. More...

Weekend Predictions: How Hungry are Moviegoers?

March 22nd, 2012

At the beginning of the month, most people were expecting The Hunger Games to have one of the biggest openings of March and one of the all-time biggest openings for a non-sequel film. However, that's changed... for the better. Instead of analysts predicting $70 million to $80 million over its opening weekend, expectations have grown to the point where it could earn over $100 million over the next three days and still be considered a disappointment. In fact, there are many who are predicting The Hunger Games will make more by itself than the entire industry made last year. Needless to say, if that happened, 2012 will make up for last week's 3.6% year-over-year decline in a huge way. More...

Weekend Wrap-Up: 21 Jumps High, but Overall Box Office Low

March 19th, 2012

2012's winning streak finally came to a close, but it was close. Overall the total box office was $111 million, which was 17% lower than last week and more importantly, down 3.6% compared to the same weekend last year. 21 Jump Street did hold up its end of the box office numbers, but since the only other new release in the top ten was Casa di me Padre, is wasn't enough. Year-to-date, 2012 is still ahead of 2011's pace by 16% at $2.16 billion to $1.87 billion. That lead will grow next weekend with the release of The Hunger Games, which could be record-breaking at the box office and is just as strong with critics. More...

Weekend Predictions: Will Moviegoers Jump at a Quality Release?

March 15th, 2012

So far 2012 has brought hit after hit, but what has been lost in the box office success is the dearth of quality releases. Last weekend, there wasn't a single film in the top ten to earn overall positive reviews. (Although Doctor Seuss' The Lorax is very close to that level.) Fortunately that will change this weekend as 21 Jump Street is earning unbelievably positive reviews. It is the only wide release of the week, compared to three wide releases last year. On the other hand, the best of last year's crop, Limitless, opened with less than $20 million and all but the most pessimistic think 21 Jump Street will top that with ease and if the holdovers can hold on, we could see yet another win at the box office. More...

Weekend Wrap-Up: Lorax has a Sustainable Run

March 12th, 2012

As expected, Doctor Seuss' The Lorax led the way at the box office, but unfortunately, it was on the low end of expectations. Unfortunately, while John Carter did land on the high end of expectations, it really wasn't able to pick up the slack. Overall, the box office fell 21% from last week to $133 million. This was higher than the same weekend last year, but by only 3%. At least the streak is still intact and has now reached ten weeks. Year-to-date, 2012 has reached $2 billion and is now ahead of 2011 by 18% at $2.01 billion to $1.70 billion. Let's hope next week is just as lucrative. More...

Weekend Predictions: Will New Releases Be Silent?

March 8th, 2012

Three films open wide release this week, but none of them look like they will compete with the Doctor Seuss' The Lorax for top spot. John Carter is the only one with a real shot at first place, but there's a chance it won't make half as much as The Lorax does over the next three days. Silent House is the best-reviewed new release of the week, and if it can remain above 60% positive, it will be the only film in the top ten with overall positive reviews. Finally there's A Thousand Words, but the less said about that film, the better. (It's opening in under 2,000 theaters with zero positive reviews.) Last year Battle: Los Angeles opened in first place with $35 million, a figure The Lorax should top, while the rest of the top ten look about same this year as last. The winning streak should continue. More...

Weekend Wrap-Up: Lorax Parties On Top of the Chart

March 5th, 2012

Nearly everyone expected Doctor Seuss' The Lorax to top the box office chart this weekend, but very few people saw it doing this well. It opened so well that The Hunger Games could have trouble topping it for biggest hit of the month. The overall box office rose to $168 million, which was 26% above last week's pace, as well as the same weekend last year. And here I was worried the streak might end. Year-to-date, 2012 has now pulled in $1.82 million, which is 19% higher than last year's pace. Hopefully this winning streak will continue, and it will if The Lorax has strong legs. More...

Weekend Estimates: Huge Weekend for Lorax Keeps Box Office on Track

March 4th, 2012

Universal will be celebrating this weekend as their good year gets a whole lot better thanks to the estimated $70 million opening of The Lorax. While not a record for March (a mark held firmly by Alice in Wonderland with $116 million), that will be enough for either second or third on the all time March openers list, basically level with 300's debut in 2007. Given its $65 million - $70 million production budget, the film will be a huge boost for the studio's animation arm. It also means that this weekend will be about 25% ahead of the same weekend last year. More...

Weekend Predictions: Will Lorax Chop Down the Competition?

March 2nd, 2012

March begins with two wide releases, although there's no real suspense which one will lead the way at the box office. Doctor Seuss' The Lorax should have no trouble earning first place. The real question is whether or not it will top Rango, which opened with $38 million last year. Not everyone is convinced it will. The only other wide release is Project X, which has a range of expectations going from the low teens to the mid-twenties. If both films land in the high end of expectations, then 2012 should continue its winning streak, as this year has slightly better depth than last year. More...

2012 Preview: March

March 1st, 2012

February continued 2012's winning streak, which has now reached eight weeks. Will that streak continue in March? I'm not sure it will. There are some very good signs. For instance, last March, only one film reached $100 million, Rango, while there were a couple others that cracked $75 million, Battle: Los Angeles and Limitless. Plus the final weekend of this month lines up with the first weekend of April last year, which also had a $100 million hit, Hop. This time around, things look a whole lot better at the top with a potential $200 million hit, The Hunger Games, and two more that should hit the century mark, Dr. Seuss' The Lorax, and Wrath of the Titans. Plus a couple others, 21 Jump Street and John Carter of Mars, that could top $75 million. However, there are a few weeks that look soft when compared with last year. I suspect The Hunger Games will be such a huge hit that overall March 2012 will perform better than March 2011, but I also think there will be a couple weeks of year-over-year declines. On the plus side, very few films feel like filler; in fact, there are very few films, period. Over the next five weekends, only nine films are opening wide, which is odd for this time of year. In fact, it would be slow for the heart of summer, when most weeks have a blockbuster and one counter-programming film. Will this help the overall box office, as no films will be squeezed out? Or will the lack of choices hurt the box office? We will soon find out, but I remain cautiously optimistic. More...

Contest: Don't Give Up Contests for Lent

February 23rd, 2012

Lent has begun, I think, so we have an Easter DVD to give away as part of our box office prediction contest. As for the target film, The Lorax is the only film opening next week that has a chance at first place. In fact, it might make more money during its opening weekend than Project X will make in total. Because of this, The Lorax is really the only choice for the target film in this week's Box Office Prediction Contest. In order to win, one must simply predict the opening weekend box office number for The Lorax. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dora the Explorer: Dora's Easter Adventure on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Nickelodeon Favorites: Dance to the Music on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Another teen party flick.

Metrics

Opening Weekend:$21,051,363 (38.5% of total gross)
Legs:2.60 (domestic box office/biggest weekend)
Domestic Share:53.1% (domestic box office/worldwide)
Production Budget:$12,000,000 (worldwide box office is 8.6 times production budget)
Theater counts:3,055 opening theaters/3,055 max. theaters, 4.3 weeks average run per theater
Infl. Adj. Dom. BO $74,121,792

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,701-1,800) 1,708 $54,731,865
All Time International Box Office (Rank 2,001-2,100) 2,060 $48,296,323
All Time Worldwide Box Office (Rank 1,701-1,800) 1,789 $103,028,188
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 317 $54,731,865
All Time International Box Office for Comedy Movies (Rank 201-300) 251 $48,296,323
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 249 $103,028,188
All Time Domestic Box Office for R Movies (Rank 401-500) 480 $54,731,865
All Time International Box Office for R Movies (Rank 501-600) 501 $48,296,323
All Time Worldwide Box Office for R Movies (Rank 401-500) 469 $103,028,188

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: March 2nd, 2012 (Wide) by Warner Bros.
International Releases: March 1st, 2012 (Wide) (Australia)
April 27th, 2023 (Limited) (Australia)
Video Release: June 19th, 2012 by Warner Home Video
MPAA Rating: R for crude and sexual content throughout, nudity, drugs, drinking, pervasive language, reckless behavior and mayhem - all involving teens.
(Rating bulletin 2193, 10/12/2011)
R or violence, sexual content and pervasive language.
(Rating bulletin 2221, 5/4/2012)
Running Time: 87 minutes
Franchise: Project X
Comparisons: vs. 21 and Over
Create your own comparison chart…
Keywords: Epilogue, Parties Gone Wild, Filmed By a Character, Loss Of Virginity, Black Out Drunk, Inspired by a True Story, Found Footage, Farcical / Slapstick Comedy, Narcotics, Dwarfism
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Warner Bros., Silver Pictures, Green Hat Films
Production Countries: United States
Languages: English

Leading Cast

Thomas Mann    Thomas
Oliver Cooper    Costa
Jonathan Brown    JB

Supporting Cast

Dax Flame    Dax
Kirby Bliss Blanton    Kirby
Brady Hender    Everett
Nick Nervies    Tyler
Alexis Knapp    Alexis
Miles Teller    Miles
Peter Mackenzie    Dad
Caitlin Dulany    Mom
Rob Evors    Rob
Rick Shapiro    T-Rick
Martin Klebba    Angry Little Person
Pete Gardner    Older Guy
Nichole Bloom    JB's Girl
Sam Lant    Freshman Party Crasher
Henry Michaelson    Freshman Party Crasher
Brendan Miller    Brendan
Brent Tarnol    Locker Room Guy
Kyle Kwasnick    Locker Room Guy
David Sanchez    High School Student
Ayyde Vargas    High School Student
Chelsea Carbaugh-Rutland    High School Student
Zach Lasry    High School Student
Michael C. Stretton    High School Student
Allan Chanes    High School Student
Holden Morse    High School Student
Raz Mataz    Party Goer
Briana Mari Wilde    Party Goer
Jarod Einsohn    Party Goer
Chet Hanks    Party Goer
Julian Evens    Party Goer
Jesse Marco    DJ
Chic Daniel    Police Officer
Kevin Dunigan    Police Officer
Colleen Flynn    Mrs. Stillson
Sophia Santi    Hispanic Neighbor
Jodi Harris    Older Guy's Wife
Frank Buckley    Channel 6 Reporter
Serene Branson    Channel 8 Reporter
Robb Reesman    Police Captain
Kevin Ryder    Kevin
Bean Baxter    Bean
Ciara Hanna (Uncredited)*    Ecstasy Girl

Cameos

Big Boy    Himself
Jimmy Kimmel    Himself
Jillian Barberie    Herself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Nima Nourizadeh    Director
Matt Drake    Screenwriter
Michael Bacall    Screenwriter
Michael Bacall    Story Creator
Todd Phillips    Producer
Joel Silver    Executive Producer
Scott Budnick    Executive Producer
Andrew Rona    Executive Producer
Alex Heineman    Executive Producer
Marty P. Ewing    Executive Producer
Ken Seng    Cinematographer
Bill Brzeski    Production Designer
Jeff Groth    Editor
Juel Bestrop    Casting Director
Seth Yanklewitz    Casting Director
Alison McCosh    Costume Designer
Gabe Hilfer    Music Supervisor
Desma Murphy    Art Director
Lisa Sessions Morgan    Set Decorator
Coleman Metts    Sound Mixer
Mark Larry    Supervising Sound Editor
Joe Henke    Visual Effects Supervisor
Tom Ozanich    Re-recording Mixer
Brad Sherman    Re-recording Mixer
Scott Forbes    Special Effects Coordinator
Allan Graf    Stunt Coordinator
Michael Neumann    Assistant Director
Martin Klebba    Stunts

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: New Releases Lose to the Game

July 4th, 2012

There were four new releases to reach the top ten on the Blu-ray sales chart this week, but none of them were able to unseat Sherlock Holmes: A Game of Shadows. That film remained in first place with 444,000 units / $11.08 million for the week lifting its totals to 1.90 million units / $44.59 million after two. More...

DVD Sales: Shadows Linger On Top

July 4th, 2012

None of the new releases were able to overtake Sherlock Holmes: A Game of Shadows for top spot on the DVD sales chart. It repeated in first place with 497,000 units / $7.44 million for the week giving it totals of 1.75 million units / $26.14 million after two. It is already the fifth best selling DVD released in 2012. More...

Blu-ray Sales: Shadows Brighten Blu-ray

June 27th, 2012

It was a nearly record-breaking week on the Blu-ray sales chart this week, which is very strange for this time of year. Granted, we had the last of the winter blockbusters, Sherlock Holmes: A Game of Shadows, leading the new releases, but it was still better than expected. That film sold 1.77 million units generating $40.71 million for a for an opening week Blu-ray share of 54%. More...

DVD and Blu-ray Releases for June 19th, 2012

June 18th, 2012

There are a trio of wide releases coming out on the home market this weekend; however, two of them were box office bombs, while the only one that did reasonably well at the box office was absolutely eviscerated by critics. Project X will likely be the best selling new release of the week, but that's not a good sign, as it made just over $50 million in theaters. Additionally, according to Amazon.com, the top ten best selling new releases include a trio of catalogue titles making their Blu-ray debut. We are not talking about classics that are finally making the leap to high definition. We are talking about films like Newsies, which earned less than $3 million during its original theatrical run. As for potential Pick of the Week winners, there were a few contenders. Jeff, Who Lives At Home is an excellent film, but the DVD and the Blu-ray have absolutely no extras. Wilfred: Season One could be a winner, but I didn't get a chance to see the show when it first aired, and the DVD / Blu-ray is late. The screener is also late for Louie: Season Two, but at least I've seen season one and the DVD or Blu-ray is the best bet for Pick of the Week. More...

Weekend Wrap-Up: Box Office is Stuffed

March 26th, 2012

The buzz surrounding The Hunger Games became nearly deafening by the time it opened. There were some concerns that the film couldn't possible live up to the hype. However, not only did it live up to the hype, it crushed expectations and set records. Overall the box office pulled in $214 million, which is the ninth best combined weekend total and the best non-Holiday season weekend (Summer blockbuster season and the Thanksgiving to New Years holiday run). This was 93% higher than last weekend and 76% higher than the same weekend last year. Needless to say, 2012 stretched its lead over 2011, and it now sits 19% ahead of last year's pace at $2.41 billion to $2.02 billion. This is behind 2010's running tally of $2.69 billion, but ahead of 2009, which had $2.38 billion at this point of the year, so while we are not quite on a record-breaking pace, it has been a very good year so far. More...

Weekend Predictions: How Hungry are Moviegoers?

March 22nd, 2012

At the beginning of the month, most people were expecting The Hunger Games to have one of the biggest openings of March and one of the all-time biggest openings for a non-sequel film. However, that's changed... for the better. Instead of analysts predicting $70 million to $80 million over its opening weekend, expectations have grown to the point where it could earn over $100 million over the next three days and still be considered a disappointment. In fact, there are many who are predicting The Hunger Games will make more by itself than the entire industry made last year. Needless to say, if that happened, 2012 will make up for last week's 3.6% year-over-year decline in a huge way. More...

Weekend Wrap-Up: 21 Jumps High, but Overall Box Office Low

March 19th, 2012

2012's winning streak finally came to a close, but it was close. Overall the total box office was $111 million, which was 17% lower than last week and more importantly, down 3.6% compared to the same weekend last year. 21 Jump Street did hold up its end of the box office numbers, but since the only other new release in the top ten was Casa di me Padre, is wasn't enough. Year-to-date, 2012 is still ahead of 2011's pace by 16% at $2.16 billion to $1.87 billion. That lead will grow next weekend with the release of The Hunger Games, which could be record-breaking at the box office and is just as strong with critics. More...

Weekend Predictions: Will Moviegoers Jump at a Quality Release?

March 15th, 2012

So far 2012 has brought hit after hit, but what has been lost in the box office success is the dearth of quality releases. Last weekend, there wasn't a single film in the top ten to earn overall positive reviews. (Although Doctor Seuss' The Lorax is very close to that level.) Fortunately that will change this weekend as 21 Jump Street is earning unbelievably positive reviews. It is the only wide release of the week, compared to three wide releases last year. On the other hand, the best of last year's crop, Limitless, opened with less than $20 million and all but the most pessimistic think 21 Jump Street will top that with ease and if the holdovers can hold on, we could see yet another win at the box office. More...

Weekend Wrap-Up: Lorax has a Sustainable Run

March 12th, 2012

As expected, Doctor Seuss' The Lorax led the way at the box office, but unfortunately, it was on the low end of expectations. Unfortunately, while John Carter did land on the high end of expectations, it really wasn't able to pick up the slack. Overall, the box office fell 21% from last week to $133 million. This was higher than the same weekend last year, but by only 3%. At least the streak is still intact and has now reached ten weeks. Year-to-date, 2012 has reached $2 billion and is now ahead of 2011 by 18% at $2.01 billion to $1.70 billion. Let's hope next week is just as lucrative. More...

Weekend Predictions: Will New Releases Be Silent?

March 8th, 2012

Three films open wide release this week, but none of them look like they will compete with the Doctor Seuss' The Lorax for top spot. John Carter is the only one with a real shot at first place, but there's a chance it won't make half as much as The Lorax does over the next three days. Silent House is the best-reviewed new release of the week, and if it can remain above 60% positive, it will be the only film in the top ten with overall positive reviews. Finally there's A Thousand Words, but the less said about that film, the better. (It's opening in under 2,000 theaters with zero positive reviews.) Last year Battle: Los Angeles opened in first place with $35 million, a figure The Lorax should top, while the rest of the top ten look about same this year as last. The winning streak should continue. More...

Weekend Wrap-Up: Lorax Parties On Top of the Chart

March 5th, 2012

Nearly everyone expected Doctor Seuss' The Lorax to top the box office chart this weekend, but very few people saw it doing this well. It opened so well that The Hunger Games could have trouble topping it for biggest hit of the month. The overall box office rose to $168 million, which was 26% above last week's pace, as well as the same weekend last year. And here I was worried the streak might end. Year-to-date, 2012 has now pulled in $1.82 million, which is 19% higher than last year's pace. Hopefully this winning streak will continue, and it will if The Lorax has strong legs. More...

Weekend Estimates: Huge Weekend for Lorax Keeps Box Office on Track

March 4th, 2012

Universal will be celebrating this weekend as their good year gets a whole lot better thanks to the estimated $70 million opening of The Lorax. While not a record for March (a mark held firmly by Alice in Wonderland with $116 million), that will be enough for either second or third on the all time March openers list, basically level with 300's debut in 2007. Given its $65 million - $70 million production budget, the film will be a huge boost for the studio's animation arm. It also means that this weekend will be about 25% ahead of the same weekend last year. More...

Weekend Predictions: Will Lorax Chop Down the Competition?

March 2nd, 2012

March begins with two wide releases, although there's no real suspense which one will lead the way at the box office. Doctor Seuss' The Lorax should have no trouble earning first place. The real question is whether or not it will top Rango, which opened with $38 million last year. Not everyone is convinced it will. The only other wide release is Project X, which has a range of expectations going from the low teens to the mid-twenties. If both films land in the high end of expectations, then 2012 should continue its winning streak, as this year has slightly better depth than last year. More...

2012 Preview: March

March 1st, 2012

February continued 2012's winning streak, which has now reached eight weeks. Will that streak continue in March? I'm not sure it will. There are some very good signs. For instance, last March, only one film reached $100 million, Rango, while there were a couple others that cracked $75 million, Battle: Los Angeles and Limitless. Plus the final weekend of this month lines up with the first weekend of April last year, which also had a $100 million hit, Hop. This time around, things look a whole lot better at the top with a potential $200 million hit, The Hunger Games, and two more that should hit the century mark, Dr. Seuss' The Lorax, and Wrath of the Titans. Plus a couple others, 21 Jump Street and John Carter of Mars, that could top $75 million. However, there are a few weeks that look soft when compared with last year. I suspect The Hunger Games will be such a huge hit that overall March 2012 will perform better than March 2011, but I also think there will be a couple weeks of year-over-year declines. On the plus side, very few films feel like filler; in fact, there are very few films, period. Over the next five weekends, only nine films are opening wide, which is odd for this time of year. In fact, it would be slow for the heart of summer, when most weeks have a blockbuster and one counter-programming film. Will this help the overall box office, as no films will be squeezed out? Or will the lack of choices hurt the box office? We will soon find out, but I remain cautiously optimistic. More...

Contest: Don't Give Up Contests for Lent

February 23rd, 2012

Lent has begun, I think, so we have an Easter DVD to give away as part of our box office prediction contest. As for the target film, The Lorax is the only film opening next week that has a chance at first place. In fact, it might make more money during its opening weekend than Project X will make in total. Because of this, The Lorax is really the only choice for the target film in this week's Box Office Prediction Contest. In order to win, one must simply predict the opening weekend box office number for The Lorax. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Dora the Explorer: Dora's Easter Adventure on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Nickelodeon Favorites: Dance to the Music on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,701-1,800) 1,708 $54,731,865
All Time Domestic Inflation Adjusted Box Office (Rank 2,201-2,300) 2,289 $74,121,792
All Time Domestic Non-Sequel Box Office (Rank 1,201-1,300) 1,286 $54,731,865
Top 2012 Movies at the Domestic Box Office 59 $54,731,865
All Time Domestic Box Office for Original Screenplay Movies (Rank 701-800) 783 $54,731,865
All Time Domestic Box Office for Live Action Movies (Rank 1,301-1,400) 1,373 $54,731,865
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 701-800) 772 $54,731,865
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 317 $54,731,865
All Time Domestic Box Office for R Movies (Rank 401-500) 480 $54,731,865
All Time Domestic Box Office for Warner Bros. Movies (Rank 201-300) 281 $54,731,865

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 2, 2012 2 $21,051,363   3,055 $6,891   $21,051,363 1
Mar 9, 2012 3 $11,142,103 -47% 3,055 $3,647   $39,717,098 2
Mar 16, 2012 4 $4,044,159 -64% 2,922 $1,384   $48,170,005 3
Mar 23, 2012 7 $1,931,336 -52% 2,065 $935   $51,733,484 4
Mar 30, 2012 11 $807,236 -58% 903 $894   $53,354,012 5
Apr 6, 2012 16 $326,490 -60% 444 $735   $54,061,268 6
Apr 13, 2012 35 $101,208 -69% 145 $698   $54,331,243 7
Apr 20, 2012 33 $127,445 +26% 258 $494   $54,493,977 8
Apr 27, 2012 40 $78,168 -39% 155 $504   $54,637,007 9
May 4, 2012 53 $30,051 -62% 72 $417   $54,697,621 10
May 11, 2012 67 $12,412 -59% 72 $172   $54,724,272 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 1, 2012 P $1,200,000     0     $1,200,000  
Mar 2, 2012 2 $8,125,879     3,055 $2,660   $8,125,879 1
Mar 3, 2012 2 $7,627,045 -6%   3,055 $2,497   $15,752,924 2
Mar 4, 2012 2 $5,298,439 -31%   3,055 $1,734   $21,051,363 3
Mar 5, 2012 2 $2,119,213 -60%   3,055 $694   $23,170,576 4
Mar 6, 2012 2 $2,235,158 +5%   3,055 $732   $25,405,734 5
Mar 7, 2012 2 $1,565,997 -30%   3,055 $513   $26,971,731 6
Mar 8, 2012 2 $1,603,264 +2%   3,055 $525   $28,574,995 7
Mar 9, 2012 3 $3,988,342 +149% -51% 3,055 $1,306   $32,563,337 8
Mar 10, 2012 3 $4,429,264 +11% -42% 3,055 $1,450   $36,992,601 9
Mar 11, 2012 3 $2,724,497 -38% -49% 3,055 $892   $39,717,098 10
Mar 12, 2012 3 $1,188,192 -56% -44% 3,055 $389   $40,905,290 11
Mar 13, 2012 3 $1,312,060 +10% -41% 3,055 $429   $42,217,350 12
Mar 14, 2012 3 $941,131 -28% -40% 3,055 $308   $43,158,481 13
Mar 15, 2012 3 $967,365 +3% -40% 3,055 $317   $44,125,846 14
Mar 16, 2012 4 $1,545,145 +60% -61% 2,922 $529   $45,670,991 15
Mar 17, 2012 6 $1,484,686 -4% -66% 2,922 $508   $47,155,677 16
Mar 18, 2012 5 $1,014,328 -32% -63% 2,922 $347   $48,170,005 17
Mar 19, 2012 4 $417,313 -59% -65% 2,922 $143   $48,587,318 18
Mar 20, 2012 4 $504,493 +21% -62% 2,922 $173   $49,091,811 19
Mar 21, 2012 4 $372,236 -26% -60% 2,922 $127   $49,464,047 20
Mar 22, 2012 4 $338,101 -9% -65% 2,922 $116   $49,802,148 21
Mar 23, 2012 5 $632,136 +87% -59% 2,065 $306   $50,434,284 22
Mar 24, 2012 7 $809,350 +28% -45% 2,065 $392   $51,243,634 23
Mar 25, 2012 7 $489,850 -39% -52% 2,065 $237   $51,733,484 24
Mar 26, 2012 5 $203,124 -59% -51% 2,065 $98   $51,936,608 25
Mar 27, 2012 5 $237,449 +17% -53% 2,065 $115   $52,174,057 26
Mar 28, 2012 6 $181,375 -24% -51% 2,065 $88   $52,355,432 27
Mar 29, 2012 6 $191,344 +5% -43% 2,065 $93   $52,546,776 28
Mar 30, 2012 9 $268,013 +40% -58% 903 $297   $52,814,789 29
Mar 31, 2012 12 $336,406 +26% -58% 903 $373   $53,151,195 30
Apr 1, 2012 11 $202,817 -40% -59% 903 $225   $53,354,012 31
Apr 2, 2012 10 $88,472 -56% -56% 903 $98   $53,442,484 32
Apr 3, 2012 11 $106,499 +20% -55% 903 $118   $53,548,983 33
Apr 4, 2012 12 $81,418 -24% -55% 903 $90   $53,630,401 34
Apr 5, 2012 12 $104,377 +28% -45% 903 $116   $53,734,778 35
Apr 6, 2012 - $121,930 +17% -55% 444 $275   $53,856,708 36
Apr 7, 2012 - $122,123 n/c -64% 444 $275   $53,978,831 37
Apr 8, 2012 - $82,437 -32% -59% 444 $186   $54,061,268 38
Apr 9, 2012 - $46,558 -44% -47% 444 $105   $54,107,826 39
Apr 10, 2012 - $46,438 n/c -56% 444 $105   $54,154,264 40
Apr 11, 2012 - $39,503 -15% -51% 444 $89   $54,193,767 41
Apr 12, 2012 - $36,268 -8% -65% 444 $82   $54,230,035 42
Apr 13, 2012 - $34,366 -5% -72% 145 $237   $54,264,401 43
Apr 14, 2012 - $45,736 +33% -63% 145 $315   $54,310,137 44
Apr 15, 2012 - $21,106 -54% -74% 145 $146   $54,331,243 45
Apr 16, 2012 - $8,426 -60% -82% 145 $58   $54,339,669 46
Apr 17, 2012 - $11,538 +37% -75% 145 $80   $54,351,207 47
Apr 18, 2012 - $8,042 -30% -80% 145 $55   $54,359,249 48
Apr 19, 2012 - $7,283 -9% -80% 145 $50   $54,366,532 49
Apr 20, 2012 - $37,335 +413% +9% 258 $145   $54,403,867 50
Apr 21, 2012 - $51,210 +37% +12% 258 $198   $54,455,077 51
Apr 22, 2012 - $38,900 -24% +84% 258 $151   $54,493,977 52
Apr 23, 2012 - $15,527 -60% +84% 258 $60   $54,509,504 53
Apr 24, 2012 - $17,911 +15% +55% 258 $69   $54,527,415 54
Apr 25, 2012 - $15,841 -12% +97% 258 $61   $54,543,256 55
Apr 26, 2012 - $15,583 -2% +114% 258 $60   $54,558,839 56
Apr 27, 2012 - $24,207 +55% -35% 155 $156   $54,583,046 57
Apr 28, 2012 - $32,753 +35% -36% 155 $211   $54,615,799 58
Apr 29, 2012 - $21,208 -35% -45% 155 $137   $54,637,007 59
Apr 30, 2012 - $8,020 -62% -48% 155 $52   $54,645,027 60
May 1, 2012 - $8,171 +2% -54% 155 $53   $54,653,198 61
May 2, 2012 - $7,254 -11% -54% 155 $47   $54,660,452 62
May 3, 2012 - $7,118 -2% -54% 155 $46   $54,667,570 63
May 4, 2012 - $9,142 +28% -62% 72 $127   $54,676,712 64
May 5, 2012 - $12,569 +37% -62% 72 $175   $54,689,281 65
May 6, 2012 - $8,340 -34% -61% 72 $116   $54,697,621 66
May 7, 2012 - $3,737 -55% -53% 72 $52   $54,701,358 67
May 8, 2012 - $3,588 -4% -56% 72 $50   $54,704,946 68
May 9, 2012 - $3,423 -5% -53% 72 $48   $54,708,369 69
May 10, 2012 - $3,491 +2% -51% 72 $48   $54,711,860 70
May 11, 2012 - $3,933 +13% -57% 72 $55   $54,715,793 71
May 12, 2012 - $4,605 +17% -63% 72 $64   $54,720,398 72
May 13, 2012 - $3,874 -16% -54% 72 $54   $54,724,272 73
May 14, 2012 - $2,041 -47% -45% 40 $51   $54,726,313 74
May 15, 2012 - $1,960 -4% -45% 40 $49   $54,728,273 75
May 16, 2012 - $1,823 -7% -47% 40 $46   $54,730,096 76
May 17, 2012 - $1,769 -3% -49% 40 $44   $54,731,865 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 2, 2012 2 $28,574,995   3,055 $9,354   $28,574,995 1
Mar 9, 2012 3 $15,550,851 -46% 3,055 $5,090   $44,125,846 2
Mar 16, 2012 4 $5,676,302 -63% 2,922 $1,943   $49,802,148 3
Mar 23, 2012 6 $2,744,628 -52% 2,065 $1,329   $52,546,776 4
Mar 30, 2012 12 $1,188,002 -57% 903 $1,316   $53,734,778 5
Apr 6, 2012 16 $495,257 -58% 444 $1,115   $54,230,035 6
Apr 13, 2012 37 $136,497 -72% 145 $941   $54,366,532 7
Apr 20, 2012 31 $192,307 +41% 258 $745   $54,558,839 8
Apr 27, 2012 40 $108,731 -43% 155 $701   $54,667,570 9
May 4, 2012 51 $44,290 -59% 72 $615   $54,711,860 10
May 11, 2012 65 $20,005 -55% 40 $500   $54,731,865 11

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 3/1/2012 $0 0 1 1 $2,924,129 5/1/2023
 
Rest of World $45,372,194
 
International Total$48,296,323 5/1/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,001-2,100) 2,060 $48,296,323
All Time International Non-Sequel Box Office (Rank 1,501-1,600) 1,542 $48,296,323
Top 2012 Movies at the International Box Office 86 $48,296,323
All Time International Box Office for Original Screenplay Movies (Rank 901-1,000) 969 $48,296,323
All Time International Box Office for Live Action Movies (Rank 1,601-1,700) 1,619 $48,296,323
All Time International Box Office for Contemporary Fiction Movies (Rank 901-1,000) 908 $48,296,323
All Time International Box Office for Comedy Movies (Rank 201-300) 251 $48,296,323
All Time International Box Office for R Movies (Rank 501-600) 501 $48,296,323
All Time International Box Office for Warner Bros. Movies (Rank 201-300) 273 $48,296,323

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,701-1,800) 1,789 $103,028,188
All Time Worldwide Non-Sequel Box Office (Rank 1,301-1,400) 1,311 $103,028,188
Top 2012 Movies at the Worldwide Box Office 71 $103,028,188
All Time Worldwide Box Office for Original Screenplay Movies (Rank 801-900) 830 $103,028,188
All Time Worldwide Box Office for Live Action Movies (Rank 1,401-1,500) 1,409 $103,028,188
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 701-800) 776 $103,028,188
All Time Worldwide Box Office for Comedy Movies (Rank 201-300) 249 $103,028,188
All Time Worldwide Box Office for R Movies (Rank 401-500) 469 $103,028,188
All Time Worldwide Box Office for Warner Bros. Movies (Rank 201-300) 274 $103,028,188

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 24, 20122401,204 401,204$5,973,928$5,973,9281
Jul 1, 20126134,230-67% 535,434$2,004,054$7,977,9822
Jul 8, 2012695,687-29% 631,121$1,419,038$9,397,0203
Jul 15, 2012972,919-24% 704,040$1,118,577$10,515,5974
Jul 22, 20121642,939-41% 746,979$677,148$11,192,7455
Jul 29, 20121457,502+34% 804,481$913,707$12,106,4526
Aug 5, 20121544,835-22% 849,316$717,808$12,824,2607
Aug 12, 20122023,166-48% 872,482$366,949$13,191,2098
Aug 19, 20122024,154+4% 896,636$246,371$13,437,5809
Aug 26, 20122026,287+9% 922,923$412,180$13,849,76010
Sep 2, 20122322,238-15% 945,161$401,174$14,250,93411
Nov 25, 201224112,756 1,128,545$674,281$16,173,56223

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Jun 24, 20122105,078 105,078$2,455,668$2,455,6681
Jul 1, 2012627,821-74% 132,899$639,610$3,095,2782
Jul 8, 2012828,312+2% 161,211$472,814$3,568,0923
Jul 15, 20121414,606-48% 175,817$332,146$3,900,2384
Aug 19, 20121312,436 201,338$186,413$4,282,7919
Nov 25, 20121497,188 303,003$1,321,760$5,665,43523

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.