It will be one week and done for Blue Beetle as the widest release as this weekend’s only new wide release makes its way into theaters and to the top of the list in the form of the third installment of The Equalizer franchise. While Blue Beetle pulled in a solid $12 million in its second weekend, it was stymied by newcomer Gran Turismo: Based on a True Story, along with the continued success of worldwide phenom, Barbie, which took the first and second place prize respectively at the box office.
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While holding steady from its opening count of 3,871 theaters, Blue Beetle becomes the latest film to become the widest release in its sophomore frame, partially due to Barbie finally dropping below the 4,000-theater mark after spending four of its five weeks as the most widely-available film in North America. Blue Beetle topped last weekend’s box office with just over $25 million and currently holds a six-day domestic total of $32.19 million. This week, however, brings on a slew of fresh films ready to challenge Blue Beetle and Barbie for the box office crown.
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June was amazing, with two absolutemonster hits and a solid $100 million hit. By the end of the month, 2018’s lead over 2017 will be well over $500 million, or close to 10%. Even if 2018 only managed to maintain this lead in terms of raw numbers for the rest of the year, it will be a massive jump at the box office. As for July, there are a couple of potential monster hits, Ant-Man and the Wasp and Mission: Impossible—Fallout, plus four potential $100 million hits. Last July, there was only one monster hit, Spider-Man: Homecoming, and three$100 millionhits. I don’t think 2018 will match 2017 at the top, but 2018 appears to have more depth and that should put it a little ahead over the full month.
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August continued to pad 2016’s lead over 2015 in the year-over-year comparison. It managed this feat almost entirely due to Suicide Squad, which is on pace to hit $300 million. The next best film was Sausage Party, which might make $100 million, if it gets a push over the top. September won’t be as strong as that. This is no surprise, as the month is one of the biggest dumping grounds on the calendar. That said, studios have been working to make the end of the month a lot more productive and there are a few potential hits. The biggest of these is The Magnificent Seven, which is expected to crack $100 million, maybe even $150 million. Meanwhile, Sully and Storks both have a limited chance at $100 million. Last September, the biggest release of the month was Hotel Transylvania 2 with pulled in $169.70 million. I don’t think The Magnificent Seven will match that, so we might need a surprise $100 million hit for 2016 to come out on top.
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June was a much better month than expected due to two films, Jurassic World and Inside Out. Had those two films merely matched expectations, then 2015 would have likely fallen behind 2014. As for this coming month, there are five weekends in July and each week there is at least one film with the potential to reach $100 million. Most weeks there are two films that at least have a shot at getting to the century mark. The biggest hit of the month will likely be Minions, which has already opened in several international markets and it's ahead of Despicable Me 2 at the same point. That film made more than $300 million and nearly $1 billion worldwide, so any growth would be fantastic. There are also a number of potential $200 million films, led by Ant-man. Ant-man is the latest release in the Marvel Cinematic Universe, a franchise that has averaged $300 million domestically over eleven films and all of the past six films have reached at least $200 million. I'm not saying this one is guaranteed to do the same, but you can't dismiss that possibility. Mission: Impossible - Rogue Nation and Pixels have smaller chances to get to $200 million, but you have to at least entertain the possibility. Additionally, last July was a lot weaker than this July looks to be, so 2015 should win in the year-over-year comparison most weeks. Or I might have let the box office success of June cloud my judgment. We will soon find out.
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Christmas day is the single biggest gift-giving day of the year... so it makes total sense that the week after Christmas is a terrible week to release any new DVDs or Blu-rays. The week is better than you would expect with a few notable releases, including The Equalizer, which earned just over $100 million during its theatrical run. It is also one of the best releases on this week's list and with solid extras, the Blu-ray is a contender for Pick of the Week. The other two contenders are Banshee: Season 2 on DVD or Blu-ray and Shameless: Season 4 on DVD or Blu-ray Combo Pack. It was a bit of a coin toss, but in the end I went with Shameless.
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August was a great month, it is as simple as that. Not only did Guardians of the Galaxy break records, but Teenage Mutant Ninja Turtles was a surprise hit as well. These early gains led to an extended winning streak in the year-over-year comparison. Granted, 2014 is still more than $300 million behind 2013, but this is substantially less than the gap was before the month. Can September maintain this run? I'm not sure. Last September was strong compared to most Septembers with Cloudy with a Chance of Meatballs 2 earning more than $100 million while Insidious Chapter 2 came relatively close. This year, there likely won't be any $100 million hits, but I think The Equalizer should at least come close. Meanwhile, there are some who think The Maze Runner will be the biggest hit of the month, but I'm not among them. There have been too many similar releases that have struggled to think this one will be a hit. I think September will get off to a terrible start, but overall I think it will be close to last year.
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February is over, and for the most part, we should be very happy it is done and buried. The biggest hit of the month turned out to be Identity Thief, which will cross $100 million shortly. There were also a couple of impressive midlevel hits, like Warm Bodies and Escape from Planet Earth, but for the most part, it was miss after miss. This is bad news for March, which is not only dealing with a slumping 2013 box office, but will be compared with a strong March of 2012. Last March started with The Lorax, which earned more than $200 million. There's a good chance no March release this year will reach this milestone. Last March was also the month The Hunger Games opened, which earned more than $400 million. There's a chance the top three films opening this month won't earn that much combined. 2013 is going to take a beating in the year-over-year comparison and it is already $100 million behind last year's pace.
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