| Theatrical Performance | ||
| Domestic Box Office | n/a | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $3,489,086 | Details |
| Est. Domestic Blu-ray Sales | $2,273,986 | Details |
| Total Est. Domestic Video Sales | $5,763,072 | |
| Further financial details... | ||
| Amazon VOD: | Amazon |
| iTunes: | iTunes |
| Google Play: | Google Play |
| Video Release: | June 7th, 2011 by Warner Home Video |
| Running Time: | 84 minutes |
| Franchise: | DC Animated Movie Universe |
| Comparisons: | Create your own comparison chart… |
| Keywords: | D.C. Comics |
| Source: | Based on Comic/Graphic Novel |
| Genre: | Adventure |
| Production Method: | Hand Animation |
| Creative Type: | Super Hero |
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 12, 2011 | 7 | 80,822 | 80,822 | $1,172,727 | $1,172,727 | 1 | |
| Jun 19, 2011 | 24 | 30,628 | -62% | 111,450 | $444,412 | $1,617,139 | 2 |
| Jun 26, 2011 | 30 | 21,709 | -29% | 133,159 | $319,774 | $1,936,913 | 3 |
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 12, 2011 | 3 | 49,732 | 49,732 | $1,042,377 | $1,042,377 | 1 | |
| Jun 19, 2011 | 19 | 13,193 | -73% | 62,925 | $267,286 | $1,309,663 | 2 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
June 25th, 2011
While True Grit opening in first place on the Blu-ray sales chart this week was no surprise, its dominance was. During its first week of release it sold 737,000 units and generated $13.41 million in sales, which is close to half the total Blu-ray market. Compared to DVD, Blu-rays represented 42% of total units and 46% of revenue. Normally Westerns tend to skew a little older when it comes to age demographics, so I was expecting a slightly weaker than average Blu-ray ratio, closer to 30% than 40%.
More...
June 21st, 2011
There were seven new releases on this week's DVD Sales Chart, and six of those reached the top ten. Leading the way was True Grit with 1.02 million units / $15.91 million during its opening week on the home market. It is already in 30th place for 2011 and should quickly climb much further up.
More...
| Amazon VOD: | Amazon |
| iTunes: | iTunes |
| Google Play: | Google Play |
| Video Release: | June 7th, 2011 by Warner Home Video |
| Running Time: | 84 minutes |
| Franchise: | DC Animated Movie Universe |
| Comparisons: | Create your own comparison chart… |
| Keywords: | D.C. Comics |
| Source: | Based on Comic/Graphic Novel |
| Genre: | Adventure |
| Production Method: | Hand Animation |
| Creative Type: | Super Hero |
June 25th, 2011
While True Grit opening in first place on the Blu-ray sales chart this week was no surprise, its dominance was. During its first week of release it sold 737,000 units and generated $13.41 million in sales, which is close to half the total Blu-ray market. Compared to DVD, Blu-rays represented 42% of total units and 46% of revenue. Normally Westerns tend to skew a little older when it comes to age demographics, so I was expecting a slightly weaker than average Blu-ray ratio, closer to 30% than 40%.
More...
June 21st, 2011
There were seven new releases on this week's DVD Sales Chart, and six of those reached the top ten. Leading the way was True Grit with 1.02 million units / $15.91 million during its opening week on the home market. It is already in 30th place for 2011 and should quickly climb much further up.
More...
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 12, 2011 | 7 | 80,822 | 80,822 | $1,172,727 | $1,172,727 | 1 | |
| Jun 19, 2011 | 24 | 30,628 | -62% | 111,450 | $444,412 | $1,617,139 | 2 |
| Jun 26, 2011 | 30 | 21,709 | -29% | 133,159 | $319,774 | $1,936,913 | 3 |
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Jun 12, 2011 | 3 | 49,732 | 49,732 | $1,042,377 | $1,042,377 | 1 | |
| Jun 19, 2011 | 19 | 13,193 | -73% | 62,925 | $267,286 | $1,309,663 | 2 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
