Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Numbers: Fifty Shades Continues its Perfect Run

June 4th, 2015

The second major change in news articles this week is the consolidation of the home market columns and using the Combined DVD and Blu-ray Sales Chart. It is kind of a bad week for this change, as the new releases were a disappointment; 50 Shades of Grey remained on top on both the Blu-ray sales chart and the DVD sales chart. It sold an additional 896,000 units and generated $15.82 million for the week giving it totals of 2.27 million units / $40.20 million. More...

Home Market Numbers: Fifty Shades Brightens the Home Market

May 30th, 2015

There were a lot of new releases to reach the top twenty on the Blu-ray sales chart this week. This includes 50 Shades of Grey, which is already the fifth best selling Blu-ray of 2015. Needless to say, this meant the overall Blu-ray sales were a lot stronger than last week. There were 89% more units sold and 77% higher revenue. Compared to last year, there were 72% more units sold and 47% higher revenue. The overall DVD market also grew, but not as much as much as the Blu-ray market rose and this helped the overall Blu-ray share rocket to 45%. More...

DVD and Blu-ray Releases for May 12th, 2015

May 11th, 2015

It is a typical summer week on the home market with little to no prime releases. The biggest release of the week is Still Alice, which earned $18 million in theaters. That's not bad for a limited release. It is better than some of the wide releases that came out earlier this year. Fortunately, the Blu-ray is also the best new release of the week and it is the Pick of the Week. In fact, it isn't even close as there are no other contenders for that title. More...

Weekend Wrap-Up: Sniper Stable, While Next Door Survives

January 27th, 2015

As expected, American Sniper earned first place, but it did so with a much stronger sophomore stint. As for the new releases, The Boy Next Door matched expectations (nearly) perfectly but the other two missed the Mendoza Line. Overall, the box office was down 21% to $159 million; however, this is good for a post-holiday weekend. Compared to last year, the overall box office was 37% higher. This kind of year-over-year growth usually only happens when holidays are misaligned. Year-to-date, 2015 is ahead of 2014 by 4.1% at $856 million to $823 million. It is obviously too soon to celebrate, but after last year's losses, I'll take any reason to be optimistic. More...

Weekend Wrap-Up: Sniper Earns Even More Records

January 21st, 2015

American Sniper opened wide after a record-breaking run on limited release and it topped expectations. I know, that's an understatement, but in my defense, I don't think there's anybody that seriously predicted American Sniper would earn $107 million during the four-day weekend. A lot of people didn't think it would earn $107 million in total. Both The Wedding Ringer and Paddington did okay business, all things considering, while Blackhat was also released this past weekend. Overall, the box office was $203 million over the three-day period, which was 61% more than last weekend. More importantly, it was 15% more than the same weekend last year. 2015 is still behind 2014 in the year-to-date comparison, but it closed the gap to just just under $20 million or 2.9%. More...

Weekend Estimates: American Sniper Shatters January Record

January 18th, 2015

American Sniper was confidently expected to top the box office charts this weekend, and to give Clint Eastwood his best weekend as a director, but no-one was predicting that the film would break the record for the biggest weekend in January by over $20 million. As of Sunday morning, that’s what Warner Bros. is projecting for the film with their official weekend estimate standing at $90,205,000 from 3,555 theaters. Since the film had already played for three weeks in exclusive engagements, it will also grab the crown for biggest fourth weekend at the box office. More...

Weekend Predictions: Can Sniper Expand into First Place?

January 16th, 2015

There are four films opening or expanding wide this Martin Luther King Day weekend. American Sniper is expanding wide after its record-breaking limited release run. The Wedding Ringer is expected to earn second place, while Paddington and Blackhat are the other wide releases. They have opposite results when it comes to reviews, but I fear neither will find an audience in theaters. This weekend last year was led by Ride Along with $41.52 million. I don't think American Sniper will match that, nor do I think the overall box office is quite as strong, so 2015 will probably lose the year-over-year comparison. Hopefully it will be close. More...

2015 Preview: January

January 1st, 2015

2014 is over and for the most part, December was a soft ending to a weak year. This is bad news for two reasons. Firstly, it means the overall box office is still soft and it is unlikely that January will start strong. Secondly, last January was a great month, thanks in part to Frozen and other holdovers. The slump can't last forever and Taken 3 should help 2015 get off to a reasonably fast start and it even has a shot at $100 million. American Sniper got off to a really fast start in limited release, so it too could be a hit when it expands wide. By comparison, last January was led by Ride Along, but there were only two other films that didn't completely bomb. I want to say 2015 will start out on a winning note, but given the box office losing streak, it will likely pay to be pessimistic. More...