It's Thanksgiving weekend, which means Black Friday, Cyber Monday, and of course the first installment of our Holiday Gift Guide. This week we will tackle first run releases, as well as franchise box sets. I'm going to try to keep it to a dozen or so releases, as these columns are notorious for getting out of hand. Also, while there were a record number of $1 billion box office hits, there were not as many first run releases that earned stellar reviews this year.
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The top of the box office had a small surprise, as Ant-Man earned first place with $57.23 million over the weekend. This is a little lower than predicted, but Minions really collapsed, so Ant-Man easily won the race for the top of the box office race. Meanwhile, Trainwreck had a solid third place opening and could be on its way to $100 million, thanks in part to its target demographic and to its reviews. Overall, the box office pulled in $194 million. This is 9.6% lower than last weekend, but more importantly, it is 30% higher than the same weekend last year. 30%. That's a massive margin of victory. Year-to-date, 2015 has pulled in $6.20 billion, which is 8.1% more than 2014's pace. Summer is winding down, so 2015 is in a great place moving into the slower part of the year. Even if August and September are slower than average, there's almost no chance 2015 will blow through the $460 million lead it has over 2014.
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Perhaps we’re seeing the first signs of multiplex fatigue? In the midst of a buoyant Summer at the movies, Ant-Man will debut with around $58 million, according to Sunday estimates, about 10% below expectations, and well short of the $94 million earned by Guardians of the Galaxy this time last year. It’s a very good opening, to be sure, but the second slightly disappointing debut from the Marvel Cinematic Universe this year, after The Avengers: Age of Ultron’s $191 million opening weekend back in May. We’re talking disappointment of the level of seeing Babe Ruth only hit one home run in a game here, so we need to put things in perspective. It’s the twelfth straight $50 million-plus opening for the franchise in seven years—an unprecedented box office run.
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There could be an interesting race on top of the box office charts this weekend, as Ant-Man will be looking to unseat Minions. However, while I think Ant-Man will come out on top on Friday, I think Minions will repeat over the weekend. The other new release of the week is Trainwreck, which has seen its reviews fall from 100% positive to a mere 90% positive. The amazing reviews and the success of R-rated female-centric films lately suggests it has the potential to reach $100 million. Inside Out and Jurassic World will also both hit milestones, so it should be an exciting weekend. This weekend last year, none of the three wide releases were particularly strong, which left Dawn of the Planet of the Apes in first place for the second weekend in a row with $36.25 million. Both Minions and Ant-Man will top that. Trainwreck might top that as well. It should be a good weekend for 2015 in the year-over-year comparison.
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June was a much better month than expected due to two films, Jurassic World and Inside Out. Had those two films merely matched expectations, then 2015 would have likely fallen behind 2014. As for this coming month, there are five weekends in July and each week there is at least one film with the potential to reach $100 million. Most weeks there are two films that at least have a shot at getting to the century mark. The biggest hit of the month will likely be Minions, which has already opened in several international markets and it's ahead of Despicable Me 2 at the same point. That film made more than $300 million and nearly $1 billion worldwide, so any growth would be fantastic. There are also a number of potential $200 million films, led by Ant-man. Ant-man is the latest release in the Marvel Cinematic Universe, a franchise that has averaged $300 million domestically over eleven films and all of the past six films have reached at least $200 million. I'm not saying this one is guaranteed to do the same, but you can't dismiss that possibility. Mission: Impossible - Rogue Nation and Pixels have smaller chances to get to $200 million, but you have to at least entertain the possibility. Additionally, last July was a lot weaker than this July looks to be, so 2015 should win in the year-over-year comparison most weeks. Or I might have let the box office success of June cloud my judgment. We will soon find out.
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Anchorman: The Legend of Ron Burgundy came out in theaters nearly a decade ago. It earned good reviews and did well at the box office managing nearly $90 million worldwide on a $25 million budget. However, it became a classic on the home market and many think it is among Will Ferrell's best movies. Rumors of a sequel persisted for quite a while before Anchorman: The Legend Continues finally came out. It earned better reviews and nearly doubled the first film's numbers at the worldwide box office. Is this because the quality is also better? Or did it unduly benefit from nearly ten years of demand?
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This is 40 is a spin-off from Knocked-Up, which remains Judd Apatow's biggest hit and one of his most loved films. It had high expectations associated with it, but it failed to live up to them. Is it a case of the expectations being just too high? Or did it struggle because it is a flawed film?
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There are only a few days left till Christmas and we are officially in the panic zone for gift shopping. This week we have our final installment of our annual Holiday Gift Guide. Part I dealt with first run releases, Part II dealt with TV on DVD releases, Part III dealt with limited releases, foreign titles, and classics. This week, we deal with some music, books, games, as well as releases from the first three parts that I forgot the first time around. As always, there are quite a few in that last category. (I also use this time to burn off some releases that arrived late. This way I can get through all of the late reviews quicker than normal and actually have enough time to celebrate Christmas.)
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For the next week, starting tonight and running till Christmas day, there are eight films opening wide, or at least wide enough to predict they will enter the top ten. Despite that level of competition, The Hobbit: An Unexpected Journey, will very likely remain in top spot. Jack Reacher looks to be the best of the new releases, at least for the weekend. Meanwhile, This is 40 probably won't start as fast, but Judd Apatow's films tend to have really good legs. Monsters, Inc. is debuting in 3D tonight, but is destined to be a midlevel hit and nothing more. The Guilt Trip is also opening tonight, but I'm not sure it has the buzz to even be a midlevel hit. The final new release of the weekend is Cirque du Soleil: Worlds Away, but with an opening theater count of just 800, it will struggle just to reach to the top ten. And because Christmas lands on the Tuesday, and we won't have another weekend prediction column till Friday, we need to talk about the three Christmas day releases, Django Unchained, Les Miserables, and Parental Guidance. Last year, Christmas day landed on the Sunday, which makes the comparisons between weekends nearly impossible. I'm going to assume 2012 is going to come out ahead, mainly because they had nothing to compare to The Hobbit, so as long as this year's new releases are as strong as last years holdovers, victory is a safe bet.
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November was a strong month and left 2012 with a very easy path to a new all time record. There was only one major miss the entire month, Rise of the Guardians, while The Silver Linings Playbook was pulled from wide release at the last minute, so it is a little hard to judge its box office performance. On the positive side, Skyfall might top original expectations by $100 million. All this December has to do is maintain pace with last December to ensure 2012 sets the new record. I would like to say that will be easy to do, but I really don't know. Last year, there was only one $200 million hit, Mission: Impossible - Ghost Protocol, plus a few others that reached $100 million, so the bar isn't set too high. This year, The Hobbit: An Unexpected Journey is expected to at least come close to $300 million. Some think it will earn more than $400 million. However, it could also be the last film to make $100 million till February. December is normally a very good month to release a film, but the release schedule is so messed up that it makes it very hard to predict what will happen. There appears to be just ten films opening truly wide this month (I'm getting mixed signals on a few of them). That's a really light schedule for a month and a light schedule tends to help maximize the box office potential for individual films. However, eight of these films open wide within a seven-day period. That's insane. There's no way all of those films will find an audience and there's a chance that due to the competition, none of them will. Let's hope the situation isn't as bad as that, but there are some serious reasons to be concerned for most new releases coming out this month.
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