September is over and we should all be glad about that. Unless the final weekend brings a surprise $100 million hit or two, 2016’s lead over 2015 will shrink over the month. There were some bright spots, most notably Sully, which will be the biggest hit of the month. On the other hand, we had more outright bombs than even midlevel hits. Sadly, October isn’t much better. There are a couple of films that could be $100 million hits, but most of the films will struggle to become midlevel hits. Both Inferno and The Girl on the Train are aiming for $100 million. One of them might get there too. If both get there, then October will be seen as a success. By comparison, last October was led by The Martian; however, because of a misalignment in the calendar, The Martian’s opening weekend actually lines up with the final weekend in September. It had great legs, so that will help 2015 early in the month, but the rest of the month was terrible last year and I think 2016 will come out ahead as a result.
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Jesse and Mark decide to take in a sweet and loving 8-year-old boy, Cody. Unbeknownst to them, Cody is terrified of falling asleep. At first, they assume his previous unstable homes caused his aversion to sleep, but soon discover why: Cody’s dreams manifest in reality as he sleeps. In one moment they experience the incredible wonder of Cody’s imagination, and in the next, the horrific nature of his night terrors. To save their new family, Jessie and Mark embark on a dangerous hunt to uncover the truth behind Cody’s nightmares.
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March was stronger than expected when compared to 2013 with four films earning $100 million or more, led by Divergent. (Not all of them have gotten there yet, but they are certain to reach that milestone before they are done their box office runs.) It wasn't a blow-out victory, on the other hand, as a few weekends the ticket sales were lower in 2014 than they were during the same weekend in 2013. April looks really strong with Captain America: The Winter Soldier leading the way. This film should top $200 million over the weekend, while it isn't the only film that should crack the century mark, as Rio 2 is also on track for $100 million. This is great news, as no film last April reached $100 million. Granted, 42 came close and Oblivion wasn't far behind, but The Winter Soldier should earn more than those two films earned combined giving 2014 a comfortable lead over 2013 over the full month.
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