April 1st, 2022
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After a gigantic debut for Spider-Man: No Way Home and a pandemic-record-setting start for Venom: Let There Be Carnage, Sony is looking for a super hero three-peat this weekend with the release of Morbius. While another number one opening is guaranteed, we’re not looking at quite the same kind of numbers this time around, with our model predicting an opening weekend in the $41-million range.
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March 1st, 2017
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February was an okay month. The films that missed expectations were mostly balanced by the films that were pleasant surprises. Unfortunately, last February was amazing as Deadpool dominated the chart, so 2017 has fallen further behind 2016 and 2016’s lead is now about $100 million. It is not so bad that a good March won’t help 2017 back into the lead. Will that happen? We have some good news and some bad news. Good news: Every week there is one movie that has at least a shot at $100 million. Two of them, Logan and Beauty and the Beast, could reach $200 million or a lot more. Bad News: last March, both Zootopia and Batman v Superman: Dawn of Justice earned more than $300 million. That’s a really powerful one-two punch and I don’t think we can replicate that this time around. On the other hand, last March, the third best film of the month was 10 Cloverfield Lane, while there were four films that were expected to open wide that earned less than $10 million at the box office. 2017 likely won’t be as good at the top, but I also don’t think it will have as many bombs either. If Beauty and the Beast reaches the very high end of expectations, then 2017 could even close the gap with 2016 entirely. I’ll be happy getting halfway there.
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April 1st, 2015
March ended on a good note and helped 2015 maintain its lead over 2014 thanks to a trio of $100 million movies: Cinderella, Insurgent, and Home. April isn't as strong as far as depth goes, as only Furious 7 is expected to come close to $100 million at the box office. On the positive side, it could earn $100 million during its opening weekend, becoming the fastest starting film of the year, so far. On the negative side, it is expected to earn more than double the rest of the films' combined box office totals. Even worse, last April, there were two $100 million hits, including Captain America: The Winter Soldier, as well as two others that came close. There's no way April 2015 is going to live up to April 2014. I just hope the collapse isn't so bad that 2015 loses its lead over 2014 completely.
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