Revised Weekend Estimates: Despicable Shrinks to $72.41 million
July 3, 2017
The combination of Canada Day and Independence Day has resulted in some studios not releasing the weekend final numbers today. Some are releasing final numbers, some have updated Sunday’s estimates, while others are just waiting until Wednesday for final results. Despicable Me 3 is in the middle category, as Universal revised its estimate downwards to $72.41 million. This is still a great opening, but it is also a troubling trajectory, as it has fallen a lot from Friday’s Estimates, when it looked like it was going to hit $83 million. Granted, this is still the sixth-biggest opening of the year, so Universal has reason to celebrate, but its internal multiplier suggests short legs for a family film. I think this is a case of franchise fatigue, as its reviews were good, even if they were not as good as the previous Despicable Me films.
Baby Driver’s numbers also appear to have slipped a bit, but it was down just a little to $20.4 million over the weekend for a five-day total of $29.4 million. This is within a rounding error of our prediction. The film cost $34 million so this is still a fantastic result, while its 98% positive reviews suggest long legs and profitability early in its home market run, if not sooner.
We don’t have new estimates or final numbers for Transformers: The Last Knight, Wonder Woman, or The House. The only film in the top five where we have final numbers is Cars 3, which added $9.69 million over the weekend for a three-week total of $120.88 million. It’s going to miss the $150 million mark at this pace, but it will earn a sizable profit on its merchandising alone.
- Weekend Box Office Estimates
- Despicable Me 3 Comparisons
- Baby Driver Comparisons
- The House Comparisons
Filed under: Weekend Wrap-up, Wonder Woman, Baby Driver, Despicable Me 3, The House, Cars 3, Transformers: The Last Knight, Despicable Me