DVD Sales: Winning the Game
February 18, 2010
Half a dozen new releases reached the top 30 on this week's sales chart and one of them reached number one.
Even so, it was a really weak list.
Gamer opened in first place, but it only sold 346,000 units and generated $5.78 million in consumer spending at retail.
That's mediocre, no matter what its ranking.
Cloudy With a Chance of Meatballs remained in second place with 246,000 units over the week for a total of 1.67 million units sold after three.
So far it has earned $29.91 million from DVD sales.
The Hangover climbed to third place with 220,000 units / $4.17 million for the week for 7.43 million units / $140.75 million in total.
Weeds: Season Five opened in fourth place with 189,000 units / $4.07 million.
I Can Do Bad All By Myself fell from first to fifth with 169,000 units for the week and a total of 750,000 units after two, giving it a running tally of $14.24 million.
A quartet of new releases rounded out the top ten led by Pandorum in seventh place with 146,000 units / $1.60 million.
The Invention of Lying opened eighth with 134,000 units / $2.24 million, which is not strong even compared to its poor theatrical run.
Smokin' Aces 2: Assassins' Ball made its debut on the home market in ninth place with 120,000 units / $2.16 million during its opening week.
For a Direct-to-DVD release, this isn't a bad start.
The final new release to chart was Whiteout, which debuted in tenth place with 117,000 units / $1.88 million.
Blu-ray sales grew by 2.7% to $19.5 million, according to estimates by Home Media Magazine, which was 24% higher than the same weekend last year.
Blu-ray releases were weak, as they usually are this time of year.
The best Blu-ray release was Gamer, which sold about 160,000 units in High Definition, which was more than 30% of its total sales.
Filed under: Video Sales, The Hangover, I Can Do Bad All By Myself, Cloudy with a Chance of Meatballs, Gamer, Whiteout, The Invention of Lying, Pandorum, Smokin’ Aces 2: Assassins’ Ball