See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart - DEG Watched at Home Top 20 - Netflix Daily Top 10

United States Blu-ray Sales Chart for Week Ending May 9, 2010

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  TitleUnits
this
Week
%
Change
Total
Units
Spending
this
Week
Total
Spending
Weeks
1 (1) Avatar 375,088 -63% 4,003,621  $11,332,458  $129,868,964 3
2 (-) Saving Private Ryan 90,134   90,134  $1,853,743  $1,853,743 549
3 new Tooth Fairy 55,963   55,963  $1,398,519  $1,398,519 1
4 (8) Iron Man 38,109 +146% 230,869  $766,752  $4,444,960 84
5 (2) It’s Complicated 37,246 -72% 172,332  $910,671  $4,286,477 2
6 (11) The Dark Knight 30,157 +138% 690,460  $286,668  $10,831,538 74
7 (4) Sherlock Holmes 25,769 -31% 717,900  $643,956  $17,079,838 6
8 (7) Alvin and the Chipmunks: The Squeakquel 22,168 +29% 304,916  $340,274  $6,644,121 6
9 new Leap Year 19,730   19,730  $468,381  $468,381 1
10 (3) The Imaginarium of Doctor Parnassus 19,655 -54% 62,436  $451,860  $1,435,388 2
11 new Nine 19,054   19,054  $438,062  $438,062 1
12 (19) Toy Story 18,154 +154% 353,428  $453,680  $9,281,841 706
13 (5) The Blind Side 16,691 -39% 452,633  $333,661  $10,461,758 7
14 (-) Toy Story 2 15,904 +317% 312,905  $397,446  $8,243,073 477
15 (-) Doctor Zhivago 14,929   14,929  $387,992  $387,992 763
16 (9) The Twilight Saga: New Moon 13,316 -11% 630,116  $266,179  $13,031,129 8
17 (6) Crazy Heart 12,415 -50% 115,573  $310,261  $2,572,248 3
18 (-) Star Trek 12,078 +125% 3,100,374  $237,361  $64,723,080 25
19 (12) 2012 11,928 +1% 836,906  $235,539  $19,081,470 10
20 (13) Tombstone 11,590 +2% 22,965  $191,123  $378,691 809

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.